Extensively illustrated and written in an informal easy-to-read style, this book progresses with a logical and coherent teaching method. The many troubleshooting tips and problem sets ensure that the novice will be up and running quickly, with a firm grasp of tissue culture techniques and manipulation. The book leads right up to molecular biology experiments such as cell transformation, transfection, and nucleic acid isolation.

Also Available in Hardcover
Price=$71.95
Buy ]]> Mon, 05 Jan 2009 19:28:12 +0000 http://www.upbeatinfo.com/store/products/culture-ebooks/tissue.htm http://www.upbeatinfo.com/store/products/culture-ebooks/tissue.htm

This book offers a range of perspectives on children's multimodal experiences, providing a ground-breaking account of the ways in which children engage with popular culture, media, and digital literacy practices from their earliest years. Many young children have extensive experience of film, television, print media, computer games, mobile phones, and the Internet from birth, yet their reaction to media texts is rarely acknowledged in the national curricula of any country.

This seminal text focuses on children from birth to eight years, addressing issues such as: media and identity construction; media literacy practices in the home; the changing nature of literacy in technologized societies; and the place of popular and media texts in children's lives and the use of such texts in the curriculum.

Praise for The Assassination of Julius Caesar:

"Parenti . . . re-creates the struggle of the late Republic with scintillating storytelling and deeply examined historical insight."-Publishers Weekly

One of America's most astute and engaging political analysts, Michael Parenti shows us that culture is a changing process and the product of a dynamic interplay between a wide range of social and political interests. It is not enough to study the prevailing political realm; we also must grasp developments throughout the entire civil society. In short, to understand a society we need to understand the problem of culture as well as that of power.

Drawing from cultures around the world, Parenti shows that beliefs and practices are readily subjected to political manipulation, and that many parts of culture are being commodified, separated from their group or communal origins, and packaged and sold to those who can pay for them. Folk culture is giving way to a corporate market culture. Art, science, medicine, and psychiatry can be used as instruments of cultural control, and even marriage, the "foundation of society," has been misused by heterosexuals across the centuries.

Using vivid examples and riveting arguments throughout, The Culture Struggle ranges from the everyday to the esoteric. Richly informed, penned with eloquence and irony, The Culture Struggle presents a collection of snapshots of our time that help us understand the world we live in.

Michael Parenti is a critically acclaimed author and an extraordinary public speaker. He received his PhD in political science from Yale University and has taught at a number of colleges and universities in the United States and abroad. He is the author of 18 books, including Superpariotism, The Assassination of Julius Caesar, and Inventing Reality.

Crossing cultures can be a stimulating and rewarding adventure. It can also be a stressful and bewildering experience. This thoroughly revised and updated edition of Furnham and Bochner's classic Culture Shock (1986) examines the psychological and social processes involved in intercultural contact, including learning new culture specific skills, managing stress and coping with an unfamiliar environment, changing cultural identities and enhancing intergroup relations.

The book describes the ABCs of intercultural encounters, highlighting Affective, Behavioural and Cognitive components of cross-cultural experience. It incorporates both theoretical and applied perspectives on culture shock and a comprehensive review of empirical research on a variety of cross-cultural travellers, such as tourists, students, business travellers, immigrants and refugees. Minimising the adverse effects of culture shock, facilitating positive psychological outcomes and discussion of selection and training techniques for living and working abroad represent some of the practical issues covered.

The Psychology ofShock will prove an essential reference and textbook for courses within psychology, sociology and business training. It will also be a valuable resource for professionals working with culturally diverse populations and acculturating groups such as international students, immigrants or refugees.

Andy Crouch unleashes a stirring manifesto calling Christians to be culture makers. For too long, Christians have had an insufficient view of culture and have waged misguided "culture wars." But we must reclaim the cultural mandate to be the creative cultivators that God designed us to be. Culture is what we make of the world, both in creating cultural artifacts as well as in making sense of the world around us. By making chairs and omelets, languages and laws, we participate in the good work of culture making.

Crouch unpacks the complexities of how culture works and gives us tools for cultivating and creating culture. He navigates the dynamics of cultural change and probes the role and efficacy of our various cultural gestures and postures. Keen biblical exposition demonstrates that creating culture is central to the whole scriptural narrative, the ministry of Jesus and the call to the church. He guards against naive assumptions about "changing the world," but points us to hopeful examples from church history and contemporary society of how culture is made and shaped. Ultimately, our culture making is done in partnership with God's own making and transforming of culture.

A model of his premise, this landmark book is sure to be a rallying cry for a new generation of culturally creative Christians. Discover your calling and join the culture makers.
Price=$9.99
Buy ]]> Wed, 22 Oct 2008 19:28:36 +0000 http://www.upbeatinfo.com/store/products/culture-ebooks/culture-5.htm http://www.upbeatinfo.com/store/products/culture-ebooks/culture-5.htm

Media Culture develops methods and analyses of contemporary film, television, music and other artifacts to discern their nature and effects, argueing that media culture is the dominant form of culture which socializes us and provides materials for identity, social reproduction and change. Through studies of Reagan and Rambo, horror films and youth films, rap music and African American culture, Madonna, fashion, television news and entertainment, MTV, Beavis and Butt-Head, the Gulf-War as cultural text, cyberpunk fiction and postmodern theory, Kellner provides a series of lively studies that both illuminate contemporary culture and provide methods of analysis and critique.

Many people today talk about cultural studies, but Kellner actually does it, carrying through a unique mixture of theoretical analyses and concrete discussions of some of the most popular and influential forms of contemporary media culture. Criticizing social context, political struggle, and the system ofcultural production, Kellner develops a multi-dimensional approach to cultural studies that broadens the field and opens it to a variety of disiplines. He also provides approaches to the vexed question of the effects of culture and provides perspectives for cultural studies.

The abrupt emergence of human culture over a stunningly short period continues to be one of the great enigmas of human evolution. This compelling book introduces a bold new theory on this unsolved mystery. Author Richard Klein reexamines the archaeological evidence and brings in new discoveries in the study of the human brain. These studies detail the changes that enabled humans to think and behave in far more sophisticated ways than before, resulting in the incredibly rapid evolution of new skills. Richard Klein has been described as "the premier anthropologist in the country today" by Evolutionary Anthropology. Here, he and coauthor Blake Edgar shed new light on the full story of a truly fascinating period of evolution.

Richard G. Klein, PhD (Palo Alto, CA), is a Professor of Anthropology at Stanford University. He is the author of the definitive academic book on the subject of the origins of human culture, The Human Career. Blake Edgar (San Francisco, CA) is the coauthor of the very successful From Lucy to Language, with Dr. Donald Johanson. He has written extensively for Discover, GEO, and numerous other magazines.
Price=$15.37
Buy ]]> Tue, 30 Dec 2008 19:28:35 +0000 http://www.upbeatinfo.com/store/products/culture-ebooks/the-dawn.htm http://www.upbeatinfo.com/store/products/culture-ebooks/the-dawn.htm

Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes.

In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.

Rapaille’s breakthrough notion is that we acquire a silent system of codes as we grow up within our culture. These codes—the Culture Code—are what make us American, or German, or French, and they invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives. What’s more, we can learn to crack the codes that guide our actions and achieve new understanding of why we do the things we do.

Rapaille has used the Culture Code to help Chrysler build the PT Cruiser—the most successful American car launch in recent memory. He has used it to help Procter & Gamble design its advertising campaign for Folger’s coffee – one of the longest lasting and most successful campaigns in the annals of advertising. He has used it to help companies as diverse as GE, AT&T, Boeing, Honda, Kellogg, and L’Oréal improve their bottom line at home and overseas. And now, in The Culture Code, he uses it to reveal why Americans act distinctly like Americans, and what makes us different from the world around us.

In The Culture Code, Dr. Rapaille decodes two dozen of our most fundamental archetypes—ranging from sex to money to health to America itself—to give us “a new set of glasses” with which to view our actions and motivations. Why are we so often disillusioned by love? Why is fat a solution rather than a problem? Why do we reject the notion of perfection? Why is fast food in our lives to stay? The answers are in the Codes.

Understanding the Codes gives us unprecedented freedom over our lives. It lets us do business in dramatically new ways. And it finally explains why people around the world really are different, and reveals the hidden clues to understanding us all.

Fans are one of the most widely-studied groups of media consumers. Often knowing more about a character or series than the star or program-makers themselves, and ready to make active, sometimes surprising readings of plot lines and characters, they are the ultimate active audience. Fan Cultures is the first comprehensive overview of fans and fan theory. From victims of capitalist exploitation to more positive interpretations, Matthew Hills outlines the ways in which fans have been conceptualized in cultural theory. Drawing on case studies of specific groups, from rock fans to opera buffs and Trekkies, he discusses a range of approaches to fandom, from the Frankfurt School to psychoanalytic readings, and asks whether the development of new media creates the possibility of new forms of fandom.

"Economists agree about many things--contrary to popular opinion--but the majority agree about culture only in the sense that they no longer give it much thought." So begins the first chapter of Cultures Merging, in which Eric Jones--one of the world's leading economic historians--takes an eloquent, pointed, and personal look at the question of whether culture determines economics or is instead determined by it.

Bringing immense learning and originality to the issue of cultural change over the long-term course of global economic history, Jones questions cultural explanations of much social behavior in Europe, East Asia, the United States, Australia, and the Middle East. He also examines contemporary globalization, arguing that while centuries of economic competition have resulted in the merging of cultures into fewer and larger units, these changes have led to exciting new syntheses.

Culture matters to economic outcomes, Jones argues, but cultures in turn never stop responding to market forces, even if some elements of culture stubbornly persist beyond the time when they can be explained by current economic pressures. In the longer run, however, cultures show a fluidity that will astonish some cultural determinists. Jones concludes that culture's "ghostly transit through history" is much less powerful than noneconomists often claim, yet it has a greater influence than economists usually admit.

The product of a lifetime of reading and thinking on culture and economics, a work of history and an analysis of the contemporary world, Cultures Merging will be essential reading for anyone concerned about the interaction of cultures and markets around the world.

Tissue engineering is a multidisciplinary field incorporating the principles of biology, chemistry, engineering, and medicine to create biological substitutes of native tissues for scientific research or clinical use. Specific applications of this technology include studies of tissue development and function, investigating drug response, and tissue repair and replacement. This area is rapidly becoming one of the most promising treatment options for patients suffering from tissue failure.

Written by leading experts in the field, Culture of Cells for Tissue Engineering offers step-by-step, practical guidance for the acquisition, manipulation, and use of cell sources for tissue engineering. It offers a unique focus on tissue engineering methods for cell sourcing and utilization, combining theoretical overviews and detailed procedures.

Features of the text include:

• Easy-to-use format with a two-part organization
• Logically organized—part one discusses cell sourcing, preparation, and characterization and the second part examines specific engineered tissues
• Each chapter covers: structural and functional properties of tissues, methodological principles, culture, cell selection/expansion, cell modifications, cell seeding, tissue culture, analytical assays, and a detailed description of representative studies
• End-of-chapter features include useful listings of sources for reagents, materials, and supplies, with the contact details of the suppliers listed at the end of the book
• A section of elegant color plates to back up the figures in the chapters

Culture of Cells for Tissue Engineering gives novice and seasoned researchers in tissue engineering an invaluable resource. In addition, the text is suitable for professionals in related research, particularly in those areas where cell and tissue culture is a new or emerging tool.
Price=$79.95
Buy ]]> Sun, 04 Jan 2009 19:28:03 +0000 http://www.upbeatinfo.com/store/products/culture-ebooks/culture-8.htm http://www.upbeatinfo.com/store/products/culture-ebooks/culture-8.htm
Long neglected by historians, the concept of cultural history has in the last few decades come to the fore of historical research into early modern Europe. Due in no small part to the pioneering work of Peter Burke, the tools of the cultural historian are now routinely brought to bear on every aspect of history, and have transformed our understanding of the past.First published in 1978, this study examines the broad sweep of pre-industrial Europe's popular culture. From the world of the professional entertainer to the songs, stories, rituals and plays of ordinary people, it shows how the attitudes and values of the otherwise inarticulate shaped - and were shaped by - the shifting social, religious and political conditions of European society between 1500 and 1800.This third edition of Peter Burke's groundbreaking study has been published to mark the thirtieth anniversary of the book's publication in 1978. It provides a new introduction reflecting the growth of cultural history, and its increasing influence on 'mainstream' history, as well as an extensive supplementary bibliography which further adds to the information about new research in the area.
Price=$36.00
Buy ]]> Sun, 21 Dec 2008 19:28:56 +0000 http://www.upbeatinfo.com/store/products/culture-ebooks/popular-2.htm http://www.upbeatinfo.com/store/products/culture-ebooks/popular-2.htm Is NYPD Blue a less valid form of artistic expression than a Shakespearean drama? Who is to judge and by what standards?

In this new edition of Herbert Gans's brilliantly conceived and clearly argued landmark work, he builds on his critique of the universality of high cultural standards. While conceding that popular and high culture have converged to some extent over the twenty-five years since he wrote the book, Gans holds that the choices of typical Ivy League graduates, not to mention Ph.D.s in literature, are still very different from those of high school graduates, as are the movie houses, television channels, museums, and other cultural institutions they frequent.

This new edition benefits greatly from Gans's discussion of the "politicization" of culture over the last quarter-century. Popular Culture and High Culture is a must read for anyone interested in the vicissitudes of taste in American society.
Price=$9.99
Buy ]]> Wed, 17 Dec 2008 19:27:57 +0000 http://www.upbeatinfo.com/store/products/culture-ebooks/popular-3.htm http://www.upbeatinfo.com/store/products/culture-ebooks/popular-3.htm less likely to conduct self-examinations--probably because the campaign to increase awareness of the ailment also inadvertently heightens fears.

Although some sections are stronger than others, The Culture of Fear's examination of many nonproblems--such as "road rage," "Internet addiction," and airline safety--is very good. Glassner also has a sharp eye for what causes unnecessary goose bumps: "The use of poignant anecdotes in place of scientific evidence, the christening of isolated incidents as trends, depictions of entire categories of people as innately dangerous," and unknown scholars who masquerade as "experts." Although Glassner rejects the notion that the only thing we have to fear is fear itself, he certainly shows we have much less to fear than we think. And isn't that sort of scary? --John J. Miller
Price=$9.99
Buy ]]> Thu, 03 Jul 2008 19:28:33 +0000 http://www.upbeatinfo.com/store/products/culture-ebooks/the-41.htm http://www.upbeatinfo.com/store/products/culture-ebooks/the-41.htm About 81 percent of India is Hindu. Knowing India, therefore, is knowing what this book is about--the Hindu Culture. The book is appropriately sized and written specifically for readers who do not have the time for the otherwise vast tomes of the Hindu Culture. The book is derived from a popular hardcover book of the same title. Now presented in an easy to read format for hand-held devices.

No, it's not. In The Corporate Culture Survival Guide, Edgar Schein reveals how that's merely the tip of the iceberg, an iceberg that managers ignore at the peril of their company's future. Underneath lies the much-harder-to-grasp "essence" of the company, the "learned, shared, tacit assumptions on which people base their daily behavior." These assumptions are learned over time and in different internal and external environments, becoming, as Schein puts it, the "residue of success." As these assumptions influence all aspects of how a company functions, discovering their nature and cause is vital to the success of any new organization-wide venture or strategy. In the second half of the book, Schein illustrates how, using this knowledge, a company's culture can be deliberately created or changed. Supported by numerous case-study examples, his advice is pertinent to startups, mature companies, and blended organizations.

If you're the type of manager that needs a quick-fix solution, with simple catch phrases and an easy Five Step Program to Success, this book is not for you. Nor are the benefits to be gained from acquiring the depth of knowledge and insight needed to understand, work with, and transform your corporate culture. Using intelligent, lucid prose, Schein provides this kind of insight and more; he tells cautionary as well as inspiring tales of what this insight can mean for your company, and offers useful suggestions for putting knowledge into practice. --S. Ketchum
Price=$16.61
Buy ]]> Fri, 26 Sep 2008 19:29:09 +0000 http://www.upbeatinfo.com/store/products/culture-ebooks/the-71.htm http://www.upbeatinfo.com/store/products/culture-ebooks/the-71.htm
Matthew Arnold's famous series of essays, which were first published in book form under the title Culture and Anarchy in 1869, debate important questions about the nature of culture and society. Arnold seeks to find out what culture really is, what good it can do, and if it is really necessary. He contrasts culture, which he calls the study of perfection, with anarchy, the mood of unrest and uncertainty that pervaded mid-Victorian England.
This edition reproduces the original book version, revealing the immediate historical context and controversy of the piece. The introduction and notes broaden out the interpretative approach to Arnold's text, elaborating on the complexities of the religious context. The book also reinforces the continued importance of Arnold's ideas its influences in the face of the challenges of multi-culturalism and post-modernism.

Price=$4.79
Buy ]]> Mon, 05 Jan 2009 19:28:14 +0000 http://www.upbeatinfo.com/store/products/culture-ebooks/culture-9.htm http://www.upbeatinfo.com/store/products/culture-ebooks/culture-9.htm
It is a rare season when the intelligence story in the news concerns intelligence analysis, not secret operations abroad. The United States is having such a season as it debates whether intelligence failed in the run-up to both September 11 and the second Iraq war, and so Rob Johnston’s wonderful book is perfectly timed to provide the back-story to those headlines. The CIA’s Center for the Study of Intelligence is to be commended for having the good sense to find Johnston and the courage to support his work, even though his conclusions are not what many in the world of intelligence analysis would like to hear.
Price=$0.99
Buy ]]> Wed, 24 Dec 2008 19:28:20 +0000 http://www.upbeatinfo.com/store/products/culture-ebooks/analytic.htm http://www.upbeatinfo.com/store/products/culture-ebooks/analytic.htm
Inventing Popular Culture is a lively and accessible history of the idea of popular culture by one of the leading experts in the field. Written from the critical perspective of cultural studies, the book traces the invention and reinvention of the concept of popular culture from the eighteenth-century "discovery" of folk culture to contemporary accounts of the cultural impact of globalization. Inventing Popular Culture argues that the idea of popular culture is an invention of intellectuals. The book does not present an analysis of particular texts and activities which have been, or could be defined as, popular culture: instead it explores the changing intellectual ways of constructing texts and activities as popular culture and how these intellectual discourses articulate questions of culture and power. Examining the relationship between the concept of popular culture and key issues in cultural analyses such as hegemony, postmodernism, identity, questions of value, consumerism, and everyday life, Inventing Popular Culture presents an engaging assessment of one of the most debated concepts of recent times.
Price=$9.99
Buy ]]> Sun, 21 Dec 2008 19:28:54 +0000 http://www.upbeatinfo.com/store/products/culture-ebooks/inventing.htm http://www.upbeatinfo.com/store/products/culture-ebooks/inventing.htm
In the "twinkling of an eye" Jesus secretly returns to earth and gathers to him all believers. As they are taken to heaven, the world they leave behind is plunged into chaos. Cars and airplanes crash and people search in vain for loved ones. Plagues, famine, and suffering follow. The antichrist emerges to rule the world and to destroy those who oppose him. Finally, Christ comes again in glory, defeats the antichrist and reigns over the earth. This apocalyptic scenario is anticipated by millions of Americans. These millions have made the Left Behind series--novels that depict the rapture and apocalypse--perennial bestsellers, with over 40 million copies now in print. In Rapture Culture, Amy Johnson Frykholm explores this remarkable phenomenon, seeking to understand why American evangelicals find the idea of the rapture so compelling. What is the secret behind the remarkable popularity of the apocalyptic genre? One answer, she argues, is that the books provide a sense of identification and communal belonging that counters the "social atomization" that characterizes modern life. This also helps explain why they appeal to female readers, despite the deeply patriarchal worldview they promote. Tracing the evolution of the genre of rapture fiction, Frykholm notes that at one time such narratives expressed a sense of alienation from modern life and protest against the loss of tradition and the marginalization of conservative religious views. Now, however, evangelicalism's renewed popular appeal has rendered such themes obsolete. Left Behind evinces a new embrace of technology and consumer goods as tools for God's work, while retaining a protest against modernity's transformation of traditional family life. Drawing on extensive interviews with readers of the novels, Rapture Culture sheds light on a mindset that is little understood and far more common than many of us suppose.
Price=$20.25
Buy ]]> Sun, 21 Dec 2008 19:28:57 +0000 http://www.upbeatinfo.com/store/products/culture-ebooks/rapture.htm http://www.upbeatinfo.com/store/products/culture-ebooks/rapture.htm
Like it or not, all of us are touched by globalization. But few leaders are prepared for working across borders, and the costs of cultural blind-spots can be immense—from lawsuits to lost opportunities. In Culture Clash, Dr. Zweifel gives you the global and intercultural competencies it takes to manage across cultures anywhere in the world. Using a variety of proven processes, learn how to:

• Parachute into any culture and get the job done while respecting local customs.
• Avoid costly mistakes in your cross-cultural interactions.
• Use the Global Results Pyramid™ to decode any national or corporate culture.
• Work with Global Integrator™ to navigate cross-cultural mergers and joint ventures.
• Orchestrate global meetings and teleconferences that create alignment.
Price=$7.19
Buy ]]> Mon, 22 Dec 2008 19:28:25 +0000 http://www.upbeatinfo.com/store/products/culture-ebooks/culture-2.htm http://www.upbeatinfo.com/store/products/culture-ebooks/culture-2.htm Price=$15.37
Buy ]]> Tue, 30 Dec 2008 19:28:29 +0000 http://www.upbeatinfo.com/store/products/culture-ebooks/global-2.htm http://www.upbeatinfo.com/store/products/culture-ebooks/global-2.htm